new app design

Re-did the app so hopefully it'll be more clearer!

Ginti

Video of interview with Philip Campbell

 Here is the video of the interview we did with Philip Campbell, using questions inspired from our focus group. We gained further insight into self tracking, the future of technology and data privacy.


Interview with Philip Campbell

Nat-

For A2Board

Rebecca

secondary and primary research graphs

ginti x

ANTENNA

Lotty and Rebecca 

- Gwen

Ad campaign story board

Lotty

2 week trial...

-          During the 2 week trial we will be giving the PUSH band out to various editors, reviewers, journalists, bloggers and celebrities. This will hopefully get people talking about the PUSH band as they test the products out and review, blog, tweet about our product.

-          The celebrities we will be approaching include: Fearne Cotton, Nick Grimshaw, Holly Willaby, Rick Edwards, Alex Jones, Matt Baker, Ant and Dec and Olly Murs. We feel that this group of celebrities are the right age group for our target market and all have links within the television and radio to talk about our PUSH band. These are also the type of celebrities that are very involved in social media and have a devoted following on sites such as Facebook and Twitter.

-          Office workers regularly read newspapers in the morning travelling to work so by contacting newspapers such as The Daily Mail, The Telegraph and The Sunday Times we could give the PUSH band to the technology reviewers who specialise in apps and create a platform for our product. Articles in the health and wellbeing could also promote the band.

-          By contacting magazines such as Grazia, GQ, NME, MixMag, Vogue, Elle, iD, Wonderland, Dazed & Confused, Vice, Women’s Health and Which? we are targeting a wide range of personalities within the workplace and beyond. We are hoping to be featured in their ‘most wanted’ ‘star buys’ and ‘what’s hot’ sections.

-    Bloggers are another type of people we are hoping to contact. Susie Bubbles and 5inch and up are the two we would like to target. 

      

     - Gwen