Monday, 21 November 2011

Salmon Leather

One October's Information about Salmon Leather:

"In 2007, Chile's salmon farming industry produced $2.2 billion in export revenues. That makes Chile the world's second-largest exporter of salmon after Norway. Salmon skin leather is an environmentally responsible option to snake, alligator, crocodile, and other exotic skins. It's made from a by-product that would otherwise be wasted (the fish is sheared before it goes to market, leaving tens of thousands of skins to be discarded each year), and second, because salmon skin, like the skins of snakes, alligators and crocodiles is hairless, far fewer chemicals are needed to treat the skin during the tanning process. As a result, there's almost no polluting residue left in the water once leather manufacturing is complete. Thus, by incorporating salmon skin leather into its designs ONE OCTOBER has created a collection that environmentally conscious consumers can feel positive about carrying."

http://www.oneoctober.net/home/tile46.html?gwp=90d17fb39d0cda942b2bf8342deed2d9




What Isaac Mizrahi said about choosing and using it:


I saw the salmon skin and thought I could do something incredibly glamorous with it because it resembles leather. I think the outcome was fabulous, because the salmon skin, the way it was finished, is somewhat shiny and sparkly.
http://www.smithsonianmag.com/arts-culture/QA-Isaac-Mizrahi.html#ixzz1eLPKLyTc



Thought this might help with our reasons behind why we've chosen to use salmon leather.


-Lotty

Tuesday, 8 November 2011

Campaigns and Projects

These two campaigns by Volkswagen and Converse encourage activity:

The Fun Theory Piano Stairs (Volkswagen):

This playful addition of adding piano keys and sounds to stairs encouraged people to use them instead of using the escalators.

In Case of Emergency (Converse):


These Converse walking boots were placed in secret locations across the UK and encouraged people to venture out in the hope of finding them.


The following two campaigns follow the theme Projects Not Campaigns and aim to enrich people's everyday lives.

Levi's Go Forth To Work: Braddock, PA

Levi's Go Forth Street Murals: Berlin

These video's show Levi's investing in towns and people and their futures.


Pepsi Refresh Project:

This campaign got people to suggest projects for Pepsi to fund, this used social media and word of mouth as a key tool for spreading their message.

Lotty