Fashion Trends in Wristwear

The main fashion trends in wristwear.

Lotty

Wrist Wear

Rebecca

Competitor: FitBit

The FitBit is a tiny device that clips onto your clothes during the day, or can be worn on a wrist strap while you sleep. It tracks all your movement, all day long. At night it will determine the quality and length of your sleep. It is described as "a pedometer on steroids".

Here are some images of the device itself for you to see how small and compact it is...

The FitBit tracker shows your real-time activity statistics so you know how close you are to your goals. The Ultra contains an accelerometer like the one in the Wii, tracking your activity more accurately than old-fashioned pedometers, plus an altimeter for tracking stairs climbed. Its a wireless device that comes with a compact charger. FitBit Ultra's super sensitive 3-D motion sensor tracks your day down to details a pedometer can't catch, showing your exact steps taken, calories burned and distance travelled. The new altimeter tracks floors climbed so you can monitor this heart-healthy activity, encouraging you to take the stairs at home or work, or climb a little further on your next hike.

As sleep is hugely important to your well-being and weight loss the FitBit also tracks your sleep. By slipping the device into the FitBit sleep wristband before bed, it will keep a watchful eye on your body as you sleep. When your info uploads to Fitbit.com, you'll not only see how long you sleep, but how well you sleep. The tracker monitors how many times and how long you wake up during the night. Over time, you can apply what you learn to better understanding what helps you sleep better.

You can check your real-time statistics at any time with a quick glance at your FitBit Ultra. It allows you to switch between steps, distance, calories burned, and floors climbed with a single button. With every peek, it gives you a little burst of motivation to fit in a few extra steps.

FitBit also  allows you to log in your workouts and meals from your smart phone or computer. The database holds over 100,000 food items, and enter workout specifics from yoga to kick-boxing and even Wii games. You can also track your weight and other health indicators like blood pressure, glucose, and heart rate.

- Gwen 

Competitors & Campaigns

These are just two moodboards I've started doing about competitors and what they're doing, and wrist worn devices (e.g. bracelets) campaigns to possibly get some initial ideas

ginti

data privacy

While doing primary research it is obvious that consumers are worried about where their data may go and where it may be used. this video illustrates it very well... have a look.

http://www.microsoft.com/privacy/dpd/default.aspx

Nat xxx

Inactivity Research

Here are some definitions of the word inactivity from various on-line dictionaries to get us started understanding the word:

Not active or tending to be active.

Not functioning or operating; out of use.

Not being in continuous use or operation.

Retired from duty or service.

Sluggish; indolent.

Being out of use.

Not taking part in physical activity or exercise.

Not wanting to do anything.

Having no power to move.

Not disposed to action or effort; not busy.

Idleness; habitual indisposition to action or exertion; lack of energy.

Here's a good article about how Canon teamed up with health experts back in 2008 to launch a 'Healthy Office Working' guide to keep employees fit and healthy in the office work place. 

CANON HEALTHY OFFICE WORKING

Here is a blogged article about introducing working out into the office place from Officebroker.com in February 2011.

PEDAL POWERED WORK PLACE

Here is an article from the New York Times blog from February about sitting being your enemy in life. It has some useful and interesting facts about sitting down and the choice you have to use your legs and body.

STAND UP WHILE YOU READ THIS 

A growing body of evidence suggests that sedentary office workers and other inactive people are at a relatively high risk of dying early. Sedentary people have elevated levels of biomarkers linked to cardiovascular disease, including insulin, glucose, and triglycerides. And research in animals has shown that levels of an enzyme responsible for breaking down fat plummets when the animals are forced to be inactive.

Intensive exercise doesn't affect the fat-metabolizing enzyme, so even daily workouts won't necessarily protect people who spend eight hours a day sitting at a desk.

-Gwen

a you tube video on wrist worn technologies, bit of inspiration!