Video of interview with Philip Campbell

 Here is the video of the interview we did with Philip Campbell, using questions inspired from our focus group. We gained further insight into self tracking, the future of technology and data privacy.


Interview with Philip Campbell

Nat-

For A2Board

Rebecca

secondary and primary research graphs

ginti x

ANTENNA

Lotty and Rebecca 

- Gwen

Ad campaign story board

Lotty

2 week trial...

-          During the 2 week trial we will be giving the PUSH band out to various editors, reviewers, journalists, bloggers and celebrities. This will hopefully get people talking about the PUSH band as they test the products out and review, blog, tweet about our product.

-          The celebrities we will be approaching include: Fearne Cotton, Nick Grimshaw, Holly Willaby, Rick Edwards, Alex Jones, Matt Baker, Ant and Dec and Olly Murs. We feel that this group of celebrities are the right age group for our target market and all have links within the television and radio to talk about our PUSH band. These are also the type of celebrities that are very involved in social media and have a devoted following on sites such as Facebook and Twitter.

-          Office workers regularly read newspapers in the morning travelling to work so by contacting newspapers such as The Daily Mail, The Telegraph and The Sunday Times we could give the PUSH band to the technology reviewers who specialise in apps and create a platform for our product. Articles in the health and wellbeing could also promote the band.

-          By contacting magazines such as Grazia, GQ, NME, MixMag, Vogue, Elle, iD, Wonderland, Dazed & Confused, Vice, Women’s Health and Which? we are targeting a wide range of personalities within the workplace and beyond. We are hoping to be featured in their ‘most wanted’ ‘star buys’ and ‘what’s hot’ sections.

-    Bloggers are another type of people we are hoping to contact. Susie Bubbles and 5inch and up are the two we would like to target. 

      

     - Gwen

     

Edited and improved  press release

Rebecca

http://www.currentresults.com/Technology/Phones/using-smartphones-everyones-different.php


Rebecca

Statistics on people in the work place

2010/2011 Labour Force Survey

-22.1 million working days were lost due to work-related illnesses

- On average, each person suffering took around 15 days off, 19 days for ill health and 7.2 days for injuries.

- The number of working days lost has fallen over the past decade as you can see from the graph but it is still an extremely high number.

Labour Force Surveys are a reliable source as they conduct in-depth statistical surveys in a number of countries designed to capture data about the labour market.

- Gwen 

Research and quotes for powerpoint about smartphone usage


http://www.slideshare.net/duckofdoom/google-research-about-mobile-internet-in-2011

Rebecca

Incentive

- After 3 months, all users will receive half price gym membership for a month which will encourage them to keep active and using their PUSH band outside of the work place.

- Every 3 months the top 3 active users in that team of workers will be rewarded: 
- 1st prize receives an activity weekend away for 4. This gives them a chance to get away with friends/family and get others involved with being active in a fun way.
- 2nd prize receives activity lessons for 2; skiing, abseiling, white water rafting, ect.. This is also another fun and alternative way of being active that they usually wouldn’t get the chance to do.
- 3rd prize receives a complementary massage/treatment at their local gym/spa. This is a relaxing stress-relieving reward and could improve posture and back-ache.

- Gwen  

Target Consumer

"Push caters for creative corporate businesses networking in graphic design, magazines, PR agencies, press offices, events management and trendy cooperations."

-Nat

Workplace Wellness Program

http://www.inc.com/articles/0502/action-tips-for-healthy-employees.html

- Gwen x

Ad campaign images

Single spread fashion images:

Single spread technical images:

 Double page spreads:

Lotty

@Work@Risk

http://www.pcpro.co.uk/news/111257/uk-office-workers-suffering-chronic-ill-health-survey

This article explains a report @Work@Risk done by ViewSonic (Monitor makers) which suggests how millions of  British office workers are suffering from what it terms as chronic 'poor desk health'.

There are some good statistics we could use for our HOOK. It could also be helpful while explaining the health risks office workers are at in our presentation and report.

"Some of the figures thrown up by the survey include 77 per cent of UK office workers suffering eye fatigue, 71 per cent backaches and 67 per cent headaches. And what of taking a break, to ease the stress? While we all know that we should periodically take a rest from staring at the screen, the survey found that 'high workloads' prevent 31 per cent of us from taking such 'ergo-breaks."

- Gwen 

Twitter mentions from Phil Campbell

- Gwen

Interview with Phil Campbell

P – Phil Campbell from The Lace Market House

L – Lotty Barahona from Team Aspire

P – Is that really your question sheet? That’s awesome

L – We are professionals

P – Okay, go for it!

L – Hi, could you tell us your name please?

P – My name is Phil Campbell

L – And what do you do? What’s your job?

P – I am a um social media, digital landscape spirit guide, I help people navigate technology,

L – Okay and can I ask you if you’ve heard of the quantified self?

P – No never

L – Not at all, do you know if you’ve used any forms of self tracking?

P – No I don’t think I have

L – Okay, do you use apps a lot?

P – I use a hell of a lot of apps

L – Which are your favourite? And could you tell me why?

P - Umm.. Making up a lot of content on the ground as a media advecet for media technology companies it 

requires me to use a lot of video audio text um applications for getting content out on to the web, so I use things like Blogsie, which is a little blogging app for the Ipad, I use audio booth which is great for recording audio, I use Keek, which is Toronto based company for recording video, a whole different sort of band of actual different applications there just for different purposes.  

L – Okay, and do you use any for activity or inactivity at all?

P – I used to use one called Run-keeper

L – Ye

P – Um but I don’t seem to get out of this basement because I’m that busy

L – Okay

P – Umm.. But I used to use that to track my location how much distance I did and I actually felt that was beneficial because it was merging the exercise world and the technology world together and alerting other people in my social network that I’d done some exercise and so people were sending me messages like keep going keep going it’s awesome you’re doing great exercise. So there’s an empowerment thing there that I really liked, um I just haven’t done it in a while..

L – do you like the communication then? And being able to communicate with other people? Do you think that’s an important part of it?

P – I think there’s an important thing about technology in general that is we’ve got to get over the idea that were buying technology just because it’s cool or it’s fashionable or shiny shiny, I think everything should have a benefit to it, if you buy a piece of technology it should be more than something that you buy just for a fashion status thing, I think you should use it to get the most out of it. Um I’m very against people just buying brad new mobile phones because they look cool, I get it, I understand it, that’s how they market to us by giving us slimmer more focused, pink phones even.. Um but I think people are going to start looking at their devices in the next couple of years in the same way that in four or five years we’ll look at a watch and notice that it’s not a multi-functional device, it just tells the time and be absolutely you know gobsmacked that it only does one thing. I think umm were going to see a massive infatuation in people using multi devices.

L – Okay um what do you think about data privacy?

P – That’s a really difficult question to ask me because I’ve, I’ve known since I was seventeen that data privacy is a pretty transparent area really. I think we all like the idea of privacy, we all like the idea that you know that everything about us is securely locked away and that nobody can get into it, but the problem is inscription and the way that things are stored away can be broken and are often broken or things are lost. I think it’s an on-going thing umm.. I think the fact that we’ve took the internet used it as a 5^th emergency service, you know we expect the internet to always be there now, because we’ve never had that before I think we’re going to see a lot of problems with security, but I think ultimately umm human nation likes to sort of, they like that idea of trying to fix it

L – Okay

P – So I think security is going to be a big issue in the years to come but I also think that if its helping, if we 

have different devices and applications that help our health I think a lot more money will get pushed in that direction. Umm because every company wants workers that are going to be at work every day instead of putting little sick notes in, so yeah..

L – Umm can I ask you, I know you’ve heard about the Jawbone but why particularly do you like that product?

P – I like the companies ethos and the way that they’ve designed there products,  and I think umm from a sort of social media stamp point where I’m very community focused umm I like companies that focus a lot of their energy, effort and money on umm getting there view across what their product does. Umm Jawbone are very good at that, they’ve obviously looked at that and realised that there potential for their future projects and products not just the one they’ve got is based on customer feedback and I think a lot of customers um a lot of companies see products on the market go and buy some imperior product from China, import bits from China and don’t actually do the job and you know they go bust in a couple of years. Jawbone have um come along with very solid foundations and they had a very clear output as to what they wanted to do which was to made really ground-breaking products and they did that with their headset, with the Jawbone microphone and everybody copied that, and recently I’ve been watching the social media campaigns and they, they really have nailed the idea of um what health is, what heath and technology is together and I think putting that extra bit of detail in will make them stand out.

L – So you would want a company to be very clear on what they stood for?

P – I think um in this day and age, one piece of media isn’t enough, I think you need multiple different kinds of media for different people at different times in their life, so you might be eighteen, you might be twenty two, you might be thirty, you might be forty, you might be fifty, you know you can’t discount that all these people from different age groups are on and using the internet because they are. Um and they all might want to use one of Jawbone’s product but if its, if there video out-putting is just funky and fashionable and were office workers it’s not going to appeal to them. So I think there is an opportunity for any company in this day and age, if you can make many different types of content then different kinds of people in different places in their lives umm I think you’ll be successful.

L – Okay

P – Is that cool?

L – Yeah, thank you very much

P – Awesome

L – Thanks so much

- Gwen 

App Home page

  and the colour pallet taken from the app in case anyone needs it anytime through out the project..

ginti x

Costings

Estimated price for battery : £10
Estimated price for salmon leather strap : £15
Estimated price for interface : £15
Estimated price for charger : £10
Estimated price for packaging : £5

TOTAL : £55

There prices were estimated by looking at other watch prices, straps, leather, interfaces, and chargers from i-pods and usb charging devices, and packaging. 

- Gwen x 

Direct Gov & Health and Safety Executive Information

Types of breaks

You will normally have a variety of different breaks from work. These can be broken down into three types:

• 'rest breaks' - lunch breaks, tea breaks and other short breaks during the day
• 'daily rest' - the break between finishing one day's work and starting the next (for most people this is overnight between week days)
• 'weekly rest' - whole days when you don't come into work (for many people this will be the weekend)

The second and third types of break are almost never paid unless you have to remain 'on call', meaning you are available to work. The first type is often paid, but doesn't have to be unless your contract says so.

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Here's an online document for the office workers health and safety guide:

http://www.hse.gov.uk/pubns/hse27.pdf

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Here's an online article on lack of energy in the office work place:

http://www.nhs.uk/Livewell/workplacehealth/Pages/energyslumps.aspx

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Here's another online article on the negatives of working in an open plan office:

http://www.telegraph.co.uk/health/healthnews/4226399/Open-plan-office-workers-suffer-more-from-colds-high-blood-pressure-and-stress.html

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- Gwen

Office workers are at a high risk for health problems

Research shows that the traditional office worker may have one of the most potentially hazardous jobs in the country. Office workers, who have sedentary jobs, are at increased for a number of health conditions and file a significant number of workers' compensation claims each year.

In 2007, a post-doctoral fellow at the Centre of Inflammation and Metabolism in Copenhagen performed a study on the dangers of a sedentary lifestyle. The researcher compared healthy men in their twenties who walked an average of 6,000 steps per day to those who walked approximately 10,000 steps a day. During the study, the researcher forced both groups to decrease their activity levels to only 2,000 steps per day.

The results were astounding. After only two weeks, the doctor discovered men in both groups experienced a 60 percent increase in the amount of insulin in their blood, as well as heightened risk for heart disease.

In 2010, a study conducted by a professor of public health at the University of South Carolina came to a similar conclusion. He discovered that men who were sedentary for more than 34 hours a week had a 64 percent greater risk of dying from heart disease than those who were more active.

Studies like these should be a warning to businesses across the world. It stands to reason that healthy workers are more productive and save employers money. Therefore, companies have an incentive to keep workers eating right and exercising. Experts suggest they strive to reach this goal by:

• Encouraging employees to take frequent breaks
• Holding meetings while walking, rather than sitting around a conference room
• Encouraging exercising at employees' desks
• Utilizing standing desks
• Instituting a wellness program

If businesses fail to take action to alleviate the dangers of sedentary lifestyles, experts predict that sedentary jobs could turn into the next wave of health lawsuits, as repetitive stress injury lawsuits did years ago.

Source: inc.com, "Sitting Is Bad for You: What Can You Do About It at Work?,"Eric Markowitz, 4 May 2011

-Gwen

10 serious health problems plaguing office workers today...

Eye strain

Tired, red eyes and impaired vision. Using a computer can bring on dry eye symptoms, as people tend to blink up to 60% less when looking at a computer screen, and office environments typically exacerbate the situation with dry air, paper dust, and fans. You can protect yourself by looking away from the screen every 30 minutes to focus on a distant object, as well as using eye drops when you feel eye strain. Experts also recommend getting glasses specially made for the distance you normally sit away from your computer screen for added protection.

Chronic back pain

Slouching in your chair can lead to muscle fatigue and injury, as it exaggerates your natural, comfortable curves. This is exacerbated by stress, which can put lots of tension in your back. You can help prevent injury and back pain by promoting good posture with a chair that allows you to keep your knees level with your hips and rest both feet flat on the floor..

Noise stress

Phone calls, faxes, water cooler chats, and other office noises may seem harmless or annoying at most, but the fact is that they can be a health risk. Cornell University environmental psychologist Gary Evans conducted a study that revealed office noise in open-style offices can lead to "higher levels of stress and lower task motivation." Evans and his colleagues believe that low-level noise leads to workers becoming more focused on their task, which may sound good for productivity, but in reality is not. Quiet, enclosed rooms can alleviate the effects of low-level office noise. In lieu of private offices, workers can benefit from noise reducing headphones.

Obesity

Sitting down all day with little exercise, paired with eating out for lunch, or worse, eating at your desk, can clearly lead to weight gain. To combat this trend, workers can find small ways to fit exercise into their day, including walking to work, going for a jog during lunch or taking the stairs instead of the elevator. Some inventors have also come up with treadmills and standing desks that allow workers to work on their feet, burning more calories while still doing their jobs.

Carpal tunnel syndrome 

Carpal tunnel is one of the most common hazards plaguing office workers. Most workers spend their days repeating the same common tasks over and over again, moving their mouse, typing on their keyboard, picking up phones, and more, putting a strain on their muscles and joints. This often leads to carpal tunnel syndrome, which causes pain, tingling, numbness, and even itching brought on by swollen ligaments and bones in the wrist. Some workers require surgery to correct this issue, but you can help prevent it by modifying your repetitive actions, as well as ensuring that your wrists come off the wrist pad, hovering instead of resting over it.

Over reaching

Reaching for equipment such as your phone, mouse, and keyboard can cause damage to your shoulder joint, as continuous over reaching means your shoulder is often placed at its full range of motion, when it should only be in its mid range. For your protection, frequently used equipment should be kept very close, within reach of your arms when bent comfortably. You should also remember to keep your wrist horizontal when using the mouse, and use a soft touch in order to protect your fingers.

Stress

Day-to-day activities, deadlines, pressure, and even conflicts in the office can stress workers out, with chronic stress leading to conditions including depression diabetes, heart disease, hyperthyroidism, obesity, obesity, and more. Experts recommend practicing breathing and relaxation techniques at your desk, taking breaks outside of the office, and even calling in mediation for conflict resolution.

Sick building syndrome

Poor indoor air quality can be hazardous to workers, typically stemming from HVAC issues, off-gassing of building materials, molds, and improper ventilation. Office workers who suffer from sick building syndrome often have symptoms including eye, nose and throat irritation, odor and taste sensations, and neurotoxic health problems. Workers can do their part to prevent sick building syndrome by encouraging their employers to maintain a healthy building, with replacement of water-stained materials, low-VOC adhesives and paints, good HVAC maintenance, and regular cleaning with a HEPA filter vacuum cleaner.

EMF exposure

Computer and cell phone emissions are so commonplace, they may seem harmless. But the radiation emitted from them has the potential to be hazardous. It is believed by some that high level EMF exposure can cause leukaemia, cancers, reproductive and development problems, as well as depression. There is not much you can do to avoid EMF in the modern workplace, and even working at home will still result in exposure. Still, it is possible to minimize your contact with EMF by keeping your distance from objects that put off emissions, including keeping your cell phone in a far away desk drawer, and placing your computer tower away from your body.

Creepy Crawlies

Germs and bacteria are everywhere. They aren't all bad, but some of them can make you very sick. You may feel like your desk is a safe haven, but that couldn't be farther from the truth. Your desk is likely to have more bacteria per square inch than the toilet in your office, harbouring cold and flu viruses or worse. You can stop the germs in their tracks by practising careful hygiene at work, remembering to wash your hands frequently, and avoiding eating at your desk. 

Information taken from: www.accreditedonlinecolleges.com/blog/2011/11-serious-health-problems-linked-to-office-life/


-Gwen

mock up for slideshow
Rebecca

Rebecca 

Rebecca

Product with Measurements

-Lotty

push logo

-Lotty

All i could really find about smart skin, not sure if this even makes sense haha 

Smart material and smart structures are man-made engineered systems that mimic nature's ability to react to stimuli. Smart materials and structures are complex systems that contain active and passive components. It is often just a matter of scale whether a system is considered a smart material or a smart structure. How such a system responds is dependent on the combined performance of its active and passive components. Necessary to the use of these systems in applications is the ability to predict performance and assure structural integrity. There is no simple approach that addresses all issues related to smart materials or structures performance. Computational modeling addresses many of these issues simultaneously.


Rebecca

The worried well, all i can find about this really is things like this : which i suppose is to do with the people who might just buy the product as they are just really worried about their health, anyway this is the definition

people who are healthy but are worried about becoming ill and so take medication or see a doctor when they don't need to

xxxxxx




Rebecca

 i just think we need to use these terms in our presentation/ reports... hope you're all having a lovely weeekenddd ! ♥

Cloud computing is the delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a utility (like the electricity grid) over a network (typically the Internet).




Rebecca

Hey, this is the message i just sent to the PD team,

Hi everyone, just messaging because our FCP tutor has said we have to record the minutes with our product design team and we think it looks bad if we have only had one meeting with you so is there any chance you could meet at some time next week, preferrably Monday but any other time would be fine so that you can advise us on our product?

Thanks, let me know 
x






Rebecca

Product Drawing

Line drawings for product


-Lotty

initial product

rebecca

Prototype with icons

Rebecca

App icons

Rebecca

Governments Policy on Rest Breaks

Entitlement to breaks

There is no legal limit to how long you should work at a VDU, but under health and safety regulations you have the right to breaks from work using a VDU. These don't have to be rest breaks, just different types of work.

Guidance from the Health and Safety Executive (HSE) suggests it's better to take shorter breaks more often at your workstation than longer breaks and less often, eg a 5-10 minute break after 50-60 minutes continuous screen and/or keyboard work is likely to be better than a 15 minute break every two hours. But if your job means spending long periods at a VDU, eg data input, then longer breaks from your workstation should be introduced.

When working at a VDU make sure you can sit in a comfortable position, and keep a good posture. Your eyes should be level with the screen. Make sure you have enough space and don't sit in the same position for too long.

If you are disabled, your employer's duty to make reasonable adjustments for you may mean that they will provide you with special computer equipment or alter existing equipment to suit your needs. You can also get advice and maybe help with paying for equipment from your local Jobcentre Plus.

-Lotty

Salmon Leather

One October's Information about Salmon Leather:

"In 2007, Chile's salmon farming industry produced $2.2 billion in export revenues. That makes Chile the world's second-largest exporter of salmon after Norway. Salmon skin leather is an environmentally responsible option to snake, alligator, crocodile, and other exotic skins. It's made from a by-product that would otherwise be wasted (the fish is sheared before it goes to market, leaving tens of thousands of skins to be discarded each year), and second, because salmon skin, like the skins of snakes, alligators and crocodiles is hairless, far fewer chemicals are needed to treat the skin during the tanning process. As a result, there's almost no polluting residue left in the water once leather manufacturing is complete. Thus, by incorporating salmon skin leather into its designs ONE OCTOBER has created a collection that environmentally conscious consumers can feel positive about carrying."
http://www.oneoctober.net/home/tile46.html?gwp=90d17fb39d0cda942b2bf8342deed2d9

What Isaac Mizrahi said about choosing and using it:


I saw the salmon skin and thought I could do something incredibly glamorous with it because it resembles leather. I think the outcome was fabulous, because the salmon skin, the way it was finished, is somewhat shiny and sparkly.
http://www.smithsonianmag.com/arts-culture/QA-Isaac-Mizrahi.html#ixzz1eLPKLyTc

Thought this might help with our reasons behind why we've chosen to use salmon leather.


-Lotty

Visual Research

-Gwen 

feedback on the jawbone

what we are wearing- trends

trends in wristworn accesories

Oclock watch

Just something I saw on ElleUK.com and thought it was interesting design.

Lotty

Office Workers Questionnaire and Consent Form

Office Workers Questionnaire

Consent Form

Lotty

Campaigns and Projects

These two campaigns by Volkswagen and Converse encourage activity:

The Fun Theory Piano Stairs (Volkswagen):

This playful addition of adding piano keys and sounds to stairs encouraged people to use them instead of using the escalators.

In Case of Emergency (Converse):

These Converse walking boots were placed in secret locations across the UK and encouraged people to venture out in the hope of finding them.

The following two campaigns follow the theme Projects Not Campaigns and aim to enrich people's everyday lives.

Levi's Go Forth To Work: Braddock, PA

Levi's Go Forth Street Murals: Berlin

These video's show Levi's investing in towns and people and their futures.

Pepsi Refresh Project:

This campaign got people to suggest projects for Pepsi to fund, this used social media and word of mouth as a key tool for spreading their message.

Lotty